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Rob Steven Williams

Rob Steven Williams | Marketing, Brand, and Product Management Executive | Board Member | Volunteer

Rob Steven Williams's Bio:

I design customer focused marketing programs with a balance of art, science, psychology, technology, data, and storytelling. I have helped over 60+ artists in marketing their career and music sales for Miguel, George Clinton, Lil Jon, Nelly, Ne-Yo, Nipsey Hustle, Pitbull, Snoop Dogg, Too Short, Linkin Park, Limp Bizkit, Exhibit, Smash Mouth, Wu Tang Clan, and Ying Yang Twins among others. I produced Pink’s first online celebrity chat, and Dr. Dre’s first online chat room for the release of 2001, for Interscope Records and AOL, and received seven platinum and gold plaque awards for marketing artists. I have worked on more campaigns for iconic brands, influencers, and athletes than you can shake an iPhone at. My long-time business partner and creative director, Ziggy Kormandel and I have produced projects for Marvel, Nirve Sports, HP, Warner Bros., Panasonic, Vans Warped Tour, Justin.tv, Sony Pictures, Anonymous Content, The Green Hornet, The Smurfs, Priest, Lionel Messi, Cristiano Ronaldo, Neymar, Gravity UI (the movie), Nike, Best Western, Shop.com, Havoc TV, Directv, WorldStarHipHop, Nestle, John Starks, Marco Fabian, Dwight Howard, Metta World Peace, Akon, among others.

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Here are five things about me. 1) I owned the first gaming console (Atari 2600), yeah, I was a gamer in 1980. You ever hear of pong? Pac Man, or Asteroids? Ok seriously? 2) I am a digital junky, with a love for music, marketing, and art. I started my professional career as a musician, moved out to Los Angeles in 1988 to further my percussion studies, and career, and be a part of music and traditional entertainment. While I pursued music, performing locally, and recording in Hollywood, I landed a role as a featured drummer in the movie The Borrower, B-horror film, starring Rae Dawn Chong (https://tinyurl.com/43pusrp4). 3) I fell in love with the internet v.1111 in 1994, learned HTML and Photoshop, created one of the first online music magazines, and founded a digital creative agency in 1996 when not many people had email, or knew how to register a URL on the World Wide Web. 4) I obsess over customers, work vigorously to earn, and keep customer trust, aligning this data with product development. I pay attention to trends, and competitors. I think and create BIG, communicate a bold direction that inspires, raising the bar and drive teams to deliver high quality products, services, processes, and never settling. 5) I pinch myself everyday because, “I do what I do for a living”. Business, people, marketing, music, art, bitcoin, NFTs, paddle boarding, sunrises, and sunsets are my passion.

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